Getting Ideas to Stick
If you’re an entrepreneurial type like myself you’re probably afflicted with the curse of constantly coming up with ideas for businesses as I seem to be. So when I discovered the book, ‘Made to Stick’, written by two brothers it caught my attention. The book takes a serious look at why some ideas take hold (i.e. stick) and some die a horrible undeserved death, or so the person with the idea would have you believe.
It’s a great read and I encourage all of you idea-people to grab a copy to help you significantly improve your odds of getting sponsorship of your next brilliant idea.