One recent winning video, Jalapeno Labor, for a Hienz Poppers contest, is quite entertaining.

This clever grassroots method of creating cutting edge videos for larger organizations makes a lot of sense and appears to be catching on fast. The clients love it because they establish a reasonable cost for a great video “advertisement” and the brightest, most creative, members of community love the opportunity to earn a living with no creative-stifling strings attached.

This past year they launched a successful new program named “The Rocket Awards” where awards given to the best creative projects uploaded to GeniusRocket.

Rocket Awards are given for competition in rotating categories – from “Best Acting” to “Best Editing” and “Best 3-Minute Sitcom Pilot” to “Best Ad Without Spoken Words”.

Rocket Awards reward extraordinary contributions to GeniusRocket and promote opportunities for creative advancements in non-advertising fields and emerging media. They also are looking to financially reward creative contributions that become “outside the box” hits among their creative community and viewers.

Recently they were offering $17,000 in Rocket Awards through the GeniusRocket Primary. They will undoubtedly offer more contests revolving around political campaign seasons in the future. You could say it’s in their blood.

If you’re into creating short YouTube-like videos then this site is a great site and business model for you. Or if your organization or company wants to create some hot new videos that have a decent shot at going viral Genius Rocket is a perfect place to tap into a pool of talent.