izit.com » google

Matt Cutts Offers SEO Tips for WordPress Users

david — Wed, 19 Aug 2009 21:39:36 +0000

Here is a 46 minute video of a presentation Matt Cutts delivered to WordPress users at the recent “WordCamp” in San Francisco.

Matt is on the Web Spam team at Google so he’s become one of the most closely followed people by SEO experts and Webmasters. His presentation describes how WordPress is seen through the eyes of Google, and explains how you can improve your blog’s results in Google searches.

Matt keeps it interesting with some humor and I picked up several new tips that will pay dividends in the years ahead. If you have a Website you will benefit from watching this video even if it’s not built on WordPress… yet.

________________________________________________________________________

For more information you can find the original post on WordPress TV and for info on WordCamp check out posts on WordPress’ blog about WordCamp.

Get a Free Excerpt of The Google Story

david — Sat, 27 Jun 2009 17:09:39 +0000

Get a free excerpt of The Google Story – Inside the Hottest Business, Media and Technology of Our Time by David A. Vise and Mark Malseed

Pixazza Launches ‘Product in the Picture’ and Google Buys a Stake

david — Thu, 26 Mar 2009 01:34:56 +0000

Google knows a good thing when it sees one… and embedding small discreet links in pics on Websites that people can click on to learn more about buying that item is a good thing. Pixazza all but sealed their success when Google bit off a $5.75M chunk of the company. More info: Google invests in Pixazza

About Pixazza: They provide an internet service that turns static images into engaging content, while generating incremental income for web publishers. Pixazza enables consumers to simply mouse over images on web sites to learn more and see related products. Pixazza is a private company with offices in Mountain View, CA.

It’s a great idea and I expect they’ll be hugely successful.

Google Politics and Search Results

david — Sun, 14 Dec 2008 15:35:12 +0000

Call me a cynic but I have long suspected Google employees made sure their politically favorite Websites received better placement in their search results then their counterparts.

Google CEO, Eric E. Schmidt, is such a political animal that he is more interested in joining the Obama team then in working to grow Google. Most likely the political leanings of the Google staff as a whole is more like that of it’s CEO then that of a random slice taken from the general population. To think that this bias doesn’t play a role in the split second decisions that human editors at Google are faced with all day every day is to be naive.

A recent article in The Register out of the UK, Google cranks up the Consensus Engine, included this commentary “Make no mistake, Google is moving into new territory: not only making arbitrary, editorial choices – really no different to Fox News, say, or any other media organization. It’s now in the business of validating and manufacturing consent: not only reporting what people say, but how you should think.” As the article states this is no small thing. A Google that filters the internet with bias of any kind is a Google that has no business being used for search.